Privacy Policy
Your privacy matters to us. This policy explains how we collect, use, and protect your personal information.
1. Information We Collect
We may collect the following personal information when you interact with our website or services:
- Contact Information: Name, email address, telephone number, postal address
- Vehicle Enquiry Data: Details about vehicles you're interested in, viewing preferences
- Financial Information: Only when required for finance applications, processed by our FCA-regulated partners
- Website Usage Data: IP address, browser type, pages visited, referring site (via cookies)
- Communication Records: WhatsApp messages, emails, and phone call records related to enquiries
2. How We Use Your Information
We use your personal data for the following purposes:
- Responding to vehicle enquiries and booking viewings
- Processing part-exchange valuations
- Facilitating finance applications through our regulated partners
- Sending relevant vehicle recommendations (with your consent)
- Improving our website and services
- Complying with legal and regulatory obligations
3. Legal Basis for Processing
We process your personal data under the following legal bases as defined by UK GDPR:
- Consent: When you submit an enquiry or opt in to marketing communications
- Contractual Necessity: When processing is required to fulfil a vehicle purchase or service agreement
- Legitimate Interest: For improving our services and following up on genuine enquiries
- Legal Obligation: For regulatory compliance, including FCA and HMRC requirements
4. Data Sharing
We do not sell your personal data. We may share information with:
- FCA-regulated finance providers (for finance applications only)
- HPI/vehicle history check providers
- DVLA (for vehicle registration transfers)
- Our website hosting and analytics providers (anonymised data)
- Legal authorities when required by law
5. Data Retention
We retain your personal data only for as long as necessary:
- Vehicle enquiries: 24 months from last contact
- Completed transactions: 7 years (HMRC requirement)
- Marketing consent: Until you withdraw consent
- Website analytics: 26 months (anonymised)
6. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data (right to be forgotten)
- Object to or restrict processing
- Data portability
- Withdraw consent at any time
To exercise these rights, contact us at privacy@anantamotors.co.uk or call +44 7377 980555.
7. Cookies
Our website uses cookies to enhance your experience. These include:
- Essential Cookies: Required for website functionality
- Analytics Cookies: Help us understand how visitors use our site (Google Analytics)
- Preference Cookies: Remember your filter and display preferences
You can manage cookie preferences through your browser settings.
8. Contact
For any privacy-related queries:
Ananta Motors Ltd
226 Charlton Road, Harrow HA3 9HJ
Email: privacy@anantamotors.co.uk
Phone: +44 7377 980555
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).